10 health & Fitness business ideas to jump into in 2021


Starting a  health & fitness business is a heavy lift. But it can also be a very rewarding industry to work in. You are helping people accomplish their fitness goals, and in turn, helping them to live healthier lives.

If you’re looking to start a business with lucrative potential, this is a great industry to be in—the global health and fitness club market is projected to grow at a rate of 10.6% from 2018 to 2023. Furthermore, according to the 2019 International Health, Racquet and Sportsclub Association (IHSRA) Global Report, the United States health club industry generated a record $32.3 billion in 2018. Comparatively, the United States health club industry only generated $25.8 billion in revenue in 2015.


If you’re a fitness junkie, you already enjoy breaking a sweat. Now it’s time to put in a different kind of work. Here are some ideas to consider when you start your own health & fitness business

Health fairs.As more devices, medical technology and even health apps come to fore, vendors and innovators will want to get face time with doctors, medical personnel and administrators. If you have a penchant for planning and people skills, your business could set up fairs, in partnership with universities or other like-minded organizations, all over the country.

Personal training practice.If you have an athletic, high-energy background and love working one on one or with a class, you can get certified to work as a personal trainer, either in a gym, a hotel, workplace, or with private clients in their homes. On the other hand, you could also start a business that recruits, vets and refers trainers.

Fitness center. In the world of fitness, there are many opportunities to become a franchisee or open your own place, depending on your location and what aspect of fitness you’re most interested in, from cycling to weight lifting.


Massage therapy service.Like personal training, becoming a massage therapist requires training and accreditation. Once your education is complete, you can work in a number of environments – you can set up your own office, work with other therapists, go to client’s homes or offices, fitness centers, salons, spas, hospitals, or even with athletic teams.

Dietitian/nutritionist practice.If you have a passion for cooking and food and an expertise about what foods make people feel their best, being a nutritionist could be for you. Education is also a factor, as having a bachelor’s degree and an internship or job training is part of becoming certified. You could open your own practice, or work at a school or hospital.

Home health-care agency.You can open business that provides live-in aides for senior citizens, or visiting nurses for patients recovering from surgery or following a stay in the hospital. Many franchises operate in this space.

Mobile medical screening.  If logistics are your thing and you have a mind for efficiency, consider starting a business that provides mobile medical testing that lets patients easily get a flu shot, an eyesight or hearing test, a blood sugar or cholesterol reading and other preventative tests, in their neighborhood or at their offices.

Midwifery/Doula service. Your doula service can act as a home base for top-notch midwives in your area, providing birthing plans, childbirth and childcare classes.

Medical equipment or fitness equipment sales. Start a business to sell or rent supplies to labs, hospitals, clinics, doctor’s offices and fitness centers.

Concierge fitness practice. Build a network for up-to-the-minute client care. With concierge fitness, trainers affiliate themselves with a service that charges a group of clients an annual membership for house calls and easily scheduled often same-day appointments.

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